Book Rating: 8/10
Parts of the book are a bit hard to get through because Grant brags a lot about his success. But Grant means well and a lot of the content in this book is so helpful. The way he brings down real estate, success, networking and fear is life changing. If more people made success their duty and obligation, the world would be a better place.
• Everyone is a sales person in one way or another
• The feeling of rejection is the result of not having a big enough pipeline. If you only have one appointment, of course you’re going to feel rejection if you don’t close. But if you had 10 appointments, you wouldn’t care if one of them didn’t close
• Don’t always jump to discounting your prices. People don’t value free things. When you pay, you pay attention. Instead find ways to increase the value you’re offering to people. Could you a bundle deal for your service? Make it faster?
• When you’re selling, start with low hanging fruit. People you already know – friends, family
• Instead of asking.. who do I know? Think who knows me? And who do you want to know you?
• Can you imagine the opportunities and power you would have if everyone knew you? Best known > best product. Facebook is not necessarily the best social media platform, but it’s the best one. Your grandma is on there
• Your biggest problem isn’t a deficit of talent, it’s obscurity
• Own who you are. Don’t wait for others to define you. Don’t copy or pretend to be others. List what you’re currently known for (your personal brand). And what you’d rather be known for
• Your name is the most important asset you own. Grant has invested millions into his reputation
• Your network is your net worth. The only difference between contacts and contracts is r…relationships.
• One contact can change your entire life. Grant Cardone used to go to restaurants to sell cars. He didn’t bounce from restaurant to restaurant. Instead he stayed at one restaurant until he knew everyone. What places do you have social status? Where do you want to grow social status?
• Real estate is easily the best way for passive income and to invest. It is a real asset opposed to stocks, cash or crypto. It is a tangible real asset. Real estate is a proven model over centuries. Greatest tax advantages are in real estate. There is protection.
• You want competition. If there are no bidders on a property, then I don’t want it
• There is an abundance of resources on this planet. There is plenty of money, land, beautiful places, people and other resources to go around. Go get you a piece
• Aim to put 40% of your income pre-tax into investments. Obviously this is hard for most people. So you need to increase your income. A good goal to aim for would be 10K/month. So you’re putting $4K into investments and living on 6K.
• You need to become a dependable person, don’t touch your savings
• Sell your products before its finished. This is called bringing a minimum viable product to the marketplace. The speed you can gather money will make you more successful